What is driving the 'rent first' culture? Finance professor explains

What is driving the 'rent first' culture?

Finance professor Dan Roccato joins FOX6 WakeUp to explain why renting is so popular, especially with younger consumers.

We do it for housing and cars – but the "rent first" lifestyle is expanding beyond all of that. Finance professor Dan Roccato joins FOX6 WakeUp to explain why renting is so popular, especially with younger consumers.