The Learning Shop taking over Discovery World Museum's gift shop

MILWAUKEE (WITI) -- The Discovery World gift shop is being replaced.

Appleton-based educational store, "The Learning Shop" will take over.

The Learning Shop offers educational products and toys.

The shop's opening coincides with the Discovery World Museum's pivot toward a younger audience and growing its brand as Milwaukee's science and technology museum.

The shop has seven locations across Wisconsin, but the new store marks its first in Milwaukee.

CLICK HERE for more on this story via the Milwaukee Business Journal.