The Color Run will return to Milwaukee on August 11th

MILWAUKEE (WITI) -- The Color Run, the single largest event series in the nation, returns to Milwaukee August 11th. The event will be held at Miller Park and will begin at 9 a.m.

This will be The Color Run’s second stop in Milwaukee within two weeks. The event’s first date was set for August 11, but the overwhelming demand called for a second date, which was scheduled two weeks prior to accommodate people that were not able to sign-up before the event sold out.

Participation in, and buzz for The Color Run has exploded since its debut last year with more than 1 million "likes" on Facebook and more than 6 million views on YouTube. The Color Run has recently been featured on ESPN, Runner’s World, Sports Illustrated and Wall Street Journal, to name a few.

With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, bringing the community together to create a five-kilometer canvas of colorful fun in which thousands of participants are doused from head to toe in different colors at each kilometer.

“We call The Color Run the ‘happiest 5K on the planet’ because our events bring together friends and family in a unique, healthy, and fun environment,” said Travis Snyder, founder of The Color Run. “Our only rules are that people wear white and prepare to be covered in color at the finish!”

The Color Run visited over 50 cities last year with more than 600,000 participants, a feat following their first event in January of 2012. They plan to make 2013 a stellar year, launching more than 100 events with an estimated 1 million participants.