State Fair officials announce new Cream Puffs partnership

WEST ALLIS (WITI) – Wisconsin State Fair officials are excited to announce a new partnership with Prairie Farms, which encompasses serving as both the Official Dairy Sponsor of the Fair as well as the Day Sponsor on Thursday, Aug. 8.

As Official Dairy Sponsor, Prairie Farms milk will be served throughout the Fair Park, including a location in the Wisconsin Products Pavilion. During “Welcome to the Prairie Day” on Aug. 8, families can enjoy free product samples, and fun activities and contests for all ages in Central Park.

“With Prairie Farms’ dedication to world class operations, we produce the highest quality products every day,” stated Bob Walker, general manager of Prairie Farms. “On behalf of the many Wisconsin farm families that ship to Prairie Farms, we are proud to be a part of the Wisconsin dairy landscape and the rich tradition of the Wisconsin State Fair.”

In addition to its new partnership with the Fair, Prairie Farms will also serve as the Official Cream Supplier for the Wisconsin Bakers Association. Prairie Farms cream will be used to make the more than 350,000 Cream Puffs that are sold each year during the Wisconsin State Fair.

“Simply stated, we would not accept anything less than the best for our Original Cream Puffs,” said Dave ‘Puff Daddy’ Schmidt, chief executive officer of the Wisconsin Bakers Association. “Prairie Farms’ dairy products meet our high expectations and their top-notch commitment to quality will ensure we produce a whipping cream that’s made to perfection.”

To kick-off these exciting new partnerships and celebrate June Dairy Month, the Wisconsin Bakers Association has partnered with Wisconsin State Fair Park and Milwaukee IndyFest for an unprecedented event June 14-15. While Original Cream Puffs have traditionally only been available for purchase during the 11-day run of the Wisconsin State Fair, 6-packs and 3-packs of the iconic Wisconsin dessert will be sold both Friday and Saturday during the IndyFest event at a discounted price.

Cream Puffs will be available for purchase at two locations during IndyFest, one within the Milwaukee Mile infield and one on Grandstand Avenue. Both locations will be open from 9 a.m. to 6 p.m. on Friday, June 14 and Saturday, June 15.

For Cream Puff lovers not attending IndyFest, on Friday, June 14, from 6 a.m. to 9 a.m. Cream Puffs will also be available for purchase in the North Parking Lot near the U.S. Cellular Main Gate. Cream Puff 6-Packs will be $10 and 3-Packs will be $5 at all locations. This is over 40 percent off the price of during the Fair.

This year the Wisconsin State Fair will celebrate 162 years of tradition that is rooted in offering families diverse entertainment and agricultural education at a great value. Prairie Farms is a farmer-owned dairy cooperative founded in 1938 currently celebrating their 75th anniversary.

“The Wisconsin State Fair is steeped in the tradition of celebrating Wisconsin’s great agricultural heritage,” stated Rick Frenette, chief executive officer of Wisconsin State Fair Park. “We are proud to partner with Prairie Farms, a company that has a rich history of working with Wisconsin farms and families to produce quality dairy products. We are also pleased the partnership has come full-circle with Prairie Farms providing cream to make the signature Wisconsin State Fair Cream Puffs.”

The 2013 Wisconsin State Fair, presented by U.S. Cellular, will take place Thursday, Aug. 1 through Sunday, Aug. 11. The annual Wisconsin State Fair is the state’s largest agricultural showcase, offering endless family entertainment at a phenomenal value. The Fair features the exciting SpinCity Amusement Ride and Game Area, 30 FREE stages, educational exhibits, shopping and hundreds of food and beverage options.