MILWAUKEE -- The BMO Harris Bradley Center's four main entrances are taking on the names of four of Milwaukee's best known corporate citizens.
Kohl’s Department Stores, Miller Lite, Northwestern Mutual and Potawatomi Bingo Casino have committed to multi-year gate sponsorships as part of the MMAC’s “Champions of the Community” effort to generate more private-sector business support of the Center.
The new gate names take effect immediately.
Interior and exterior signage, as well as other design elements, will be installed at each entrance in the next 30 days.
Kohl’s will sponsor the gate at the northwest corner of the building, closest to the Bradley Center parking structure, near the corner of Sixth Street and Highland Avenue.
Miller Lite will sponsor the southwest gate, near the corner of Sixth and State streets.
Northwestern Mutual will sponsor the southeast gate, at the corner of Fourth and State.
Potawatomi will sponsor the northeast gate, off Fourth and Highland.
This is the first time the BMO Harris Bradley Center has secured corporate gate sponsors, a practice that has long been in place at many other NBA arenas and sports venues, including Lambeau Field.
The Champions of the Community program has raised approximately $18 million to support the Center to date.