Milwaukee Repertory Theater reveals new logo, website to support new strategic plan

MILWAUKEE -- Milwaukee Repertory Theater announced on Wednesday, Feb. 12 the launch of a new brand featuring a redesigned logo, website and hashtag #WeRepMilwaukee to support a newly adopted strategic plan.

Executive Director Chad Bauman issued the following statement on these changes:

"Milwaukee Rep is having a moment. Performances are selling-out, outstanding new plays have been created in Milwaukee for Milwaukee, and our Subscriber and donor bases are at decade highs. Since completing our last strategic plan ahead of schedule we knew it was time to re-evaluate our goals. Through this strategic planning process, we looked at all the changes in the non-profit theater industry through a lens of opportunity, leading us to double down on our mission of artistic excellence and civic engagement. Our work is representative of Milwaukee’s rich diversity, and with our new brand identity we aim to communicate we are a theater that is welcoming and inspirational to all."

The new strategic plan

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