Meijer launches campaign to help Feeding America

MILWAUKEE (WITI) -- Meijer is helping area food banks by donating two semi-trucks and the food contents to Feeding America Eastern Wisconsin.

Meijer will park the trucks in highly visible locations along major freeways throughout the Milwaukee area.

Meijer also launched on Monday, January 13th a social media campaign encouraging people to "tweet to donate." For every use of the #MeijerGivesWI hashtag on Twitter and every like or share on Facebook until 5 p.m.  on Thursday, January 16th, Meijer will fill the donated trucks with five pounds of food for Feeding America.