Meijer donates two truckloads of food to Feeding America

MILWAUKEE (WITI) -- Meijer donated on Friday, January 17th two semi-trucks and trailers full of food to Feeding America Eastern Wisconsin, a food bank dedicated to distributing food to 1,000 food pantries, meal programs and other nonprofit agencies in eastern Wisconsin.

Meijer committed to filling the donated trucks with 5 pounds of food for every use of the hashtag #MeijerGivesWI on a social media campaign that kicked off earlier this week. Feeding America Eastern Wisconsin rose to the challenge, working with supporters to mention the hashtag a total of 770 times on Twitter and liking/sharing 5,732 times on Facebook, raising a total of 32,510 pounds of donated food to stock the food bank during this critical time of post-holiday giving.

Instead of just donating the amount of food generated from the campaign, Meijer announced it was donating an additional 100,000 pounds of food to Feeding America Eastern Wisconsin.

Feeding America Eastern Wisconsin distributes more than 20 million pounds of food every year out of its warehouses in Milwaukee and Omro in the Fox Valley. The donated trucks will improve the food bank’s ability to distribute food through their network of hunger relief programs located in 36 counties throughout eastern Wisconsin. On average, Feeding America Eastern Wisconsin serves 330,000 people every year, including 105,000 children.