"Let's Paint the Town Red!" Summerfest announces "over quarter million dollar ticket giveaway!"

MILWAUKEE (WITI) – Milwaukee World Festival, Inc. is thanking Summerfest fans in attendance on Opening Day, Wednesday, June 25 at 5:00 p.m. with a grounds-wide, over quarter million dollar ticket giveaway that will kick-off the 2014 edition of “The World’s Largest Music Festival.”

At 5:00 pm on Opening Day, Summerfest Grounds Crew and Security Staff, stationed throughout Henry Maier Festival Park, will thank patrons by actively taking part in distributing 25,000 FREE Weekday Admission tickets ($11 value/ticket or $275,000 in total ticket value) to patrons on the Summerfest Grounds who approach them, smile and deliver the phrase ... “Let’s Paint the Town Red!”

Anyone who approaches the participating employees and shows their Summerfest spirit by exclaiming “Let’s Paint the Town Red!” will receive one (1) Weekday Admission ticket while supplies last.

To signify the start of the ticket giveaway at 5:00 pm, horns will sound, fireworks will fly and a recorded message will play over the PA system, officially kicking-off Summerfest 2014 and starting the “Opening Day ‘Paint the Town Red’ Ticket Giveaway.”

At this time, designated Summerfest employees who have Weekday Admission tickets will each hold up their tickets to distribute, at which point patrons may seek them out and deliver the phrase.

In addition, fest fans are invited to attend Opening Ceremonies at 5:00 pm at the Briggs & Stratton Big Backyard with Coors Light and Tap Milwaukee.

The festivities will include a performance from Warren Wiegratz and local choir members led by Antoine Reynolds along with a welcome from Milwaukee World Festival, Inc. President and CEO, Don Smiley and local community members to officially open Summerfest 2014.

Henry Maier Festival Park will be rockin’ all day long with great music, daytime fun, the Big Bang Fireworks show and much more!

    Summerfest 2014 will take place June 25 - 29 and July 1 - 6 from Noon until Midnight and will be closed Monday, June 30.

    Following its 1968 debut, Summerfest has evolved into what is now recognized as “The World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration, bringing the music industry’s hottest stars, emerging talent and local favorites along with approximately 900,000 people from Milwaukee and around the world together each year for an unforgettable live music experience.

    During the festival, the spotlight shines on over 800 acts, over 1,000 performances, 11 stages, delectable food and beverages and interactive activities, all in a world-class festival setting.

    Patrons can also enjoy Miller Lite, the Official Beer of Summerfest.

    For more details, visit Summerfest.com, Facebook.com/summerfest, Twitter: @Summerfest or download the Summerfest 2014 App.