Hear that? Harley-Davidson riders set off on 30th annual MDA Ride for Life

MILWAUKEE -- The rumble of Harley-Davidson motorcycles could be heard throughout parts of southeast Wisconsin on Wednesday morning, May 3rd -- as more than 120 riders set off on the 30th annual MDA Ride for Life.

MDA Ride for Life

Reagan Imhoff

Harley-Davidson Vice President and Managing Director Mike Kennedy led the ride via a police escort and was joined by MDA National Ambassador Reagan Imhoff.

It's a good day when you can take out a Harley-Davidson bike on a beautiful day. About 14 riders, which included Harley-Davidson corporate executives and employees departed from the corporate headquarters on Juneau Avenue at 8:00 a.m. for the 1,000-mile trek.

"They're going to make the entire trip from Milwaukee, Wisconsin, all the way to Leesport, Pennsylvania," said Kennedy.

MDA Ride for Life

The ride supports the Muscular Dystrophy Association (MDA), research and those affected by neuro-muscle diseases, such as Reagan Imhoff -- who was diagnosed with Muscular dystrophy type 2 and has served as goodwill ambassador for the MDA.

MDA Ride for Life

"I know it's going to be really long, especially for the guys headed to Pennsylvania, but you guys are so awesome. You'll be able to do it and that's just amazing. And I wish I could ride but I have school (laughter)," said Imhoff.

Harley-Davidson has had a partnership with MDA for more than three decades and has raised more than $100 million for the organization. The Ride for Life has raised more than $21 million.

MDA Ride for Life

"We're going to visit dealers along the way. We're going to pick up some people on the way. I'm guessing will have 2,000-3,000 people with us when we get to Redding, Pennsylvania," said Kennedy.

More than 120 riders will start out and 14 will head on to Pennsylvania. The rest will drop off in Kenosha.

MDA Ride for Life

For more information about MDA Ride for Life, visit mdarideforlife.org.