Checking out the latest Super Bowl advertising trends

MILWAUKEE (WITI) -- When Super Bowl Sunday rolls around, arguably just as many people tune in to see the commercials as do the game. That's because companies spend millions of dollars to put their best foot forward -- and sell you on a product.

Michael Stodola from Boelter & Lincoln joined the Studio A team on Thursday, January 30th to talk about Super Bowl advertising trends.

CLICK HERE to see some of this year's Super Bowl commercials