2014 Harley-Davidson model lineup unveiled
MILWAUKEE (WITI) -- Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company's annual Summer Dealer Meeting in Denver, Colorado on Sunday, August 18th. The star of the show is not a single new bike - rather, it's the landmark product development effort that resulted in Project RUSHMORE.
"I can guarantee when the customer throws their legs over this thing they are going to say wow," said Bill Davidson, the great-grandson of Harley-Davidson co-founder William A. Davidson.
In the largest scale new model launch in the company's 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and styling updates that completely redefine and fundamentally transform the touring motorcyclist's experience.
CLICK HERE to view pictures of the entire 2014 H-D model lineup
Bill Davidson
"I am so excited to be talking to you from the seat of this beautiful new 2014 Project RUSHMORE touring bike," said Davidson.
Davidson said H-D collected input from customers and dealers around the world to create the new bikes -- each equipped with the latest technology and innovation.
"The bike has been completely transformed, the styling is magnificent, the motor creates better performance so you can pass faster," Davidson told FOX6 News.
Other new features include anti-lock brakes and more powerful headlights. New voice-recognition and touch screen options for communication, navigation and music also enhance the rider experience.
Davidson calls the new motorcycles "a game changer." He says it's a double cause for celebration -- since Anniversary celebrations are already underway.
"We kicked it off a year ago in Milwaukee. We`ve traveled to 11 different countries with these epic celebrations. And we`re going to bring it all to a close in Milwaukee Labor Day weekend to the biggest party. It`s going to be fantastic," said Davidson.
Here's more information about the Harley-Davidson Project RUSHMORE enhancements. They slot into four customer-defined categories: