Verlo Mattress Factory launches "cheesehead" bed in honor of Packers

MILWAUKEE -- Milwaukee-based Verlo Mattress Factory has introduced a "cheesehead" bed in honor of the Green Bay Packers.

In a statement, the "cheesehead" bed is described as "a customized fan experience that combines a good night sleep with championship football, perfect for the die-hard fans of the Green Bay Packers."

The bed is inspired by the popular foam "cheesehead" hats frequently worn by Packers fans during football games. The bed is made of a gel foam or memory foam mattress encased in a gold-colored cover that resembles a big block of cheese.

The Verlo Mattress Factory is the "Official Mattress of the Green Bay Packers."

"We felt it would be fun to show our team spirit and create a mattress that is bound to bring a smile to Packers fans -- as well as a good night's sleep," Scott Baitinger, chief marketing officer at Verlo said.

The "cheesehead" bed has a unique pricing structure. When the Packers win, the mattress will be sold at a celebratory price for 24 hours following the win. For example, a twin-sized Cheesehead Bed that normally retails for $799 will be reduced to only $599.

As part of the launch, Verlo is also introducing the "Who has the Cheesiest Bedroom?" Facebook contest. Scheduled to run November 1st through November 30th, the lucky fan who submits a photo of the cheesiest bedroom will receive a free "cheesehead" bed delivered by former Green Bay Packers safety LeRoy Butler.

While a novelty product, the "cheesehead" bed is a legitimate, high-quality sleep product featuring the same comfort and support as Verlo's other customized mattresses. Its innovative gel foam and memory foam provide pressure-relieving support that conforms to each person's body and eliminates partner disturbance. It also offers increased airflow for optimal sleep temperatures.

The "cheesehead" bed, available in twin, full, queen and king sizes, is sold exclusively at Verlo Mattress Factory stores throughout Wisconsin. For more information, visit

Cheesehead(R) is a registered trademark of Foamation, LLC.