MILWAUKEE (WITI) -- Milwaukee's newest Strong Baby campaign stars made their public debut with Mayor Tom Barrett Thursday morning, December 18th.
The babies will be featured in upcoming advertising campaigns produced by Serve Marketing for the Milwaukee Lifecourse Initiative for Healthy families (Milwaukee LIHF).
The 10 adorable winners were selected out of more than 300 who attended an open casting call on November 1st, at the BMO Harris Bradley Center and social media casting call on the Strong Baby Facebook.
The winners are:
Each of the winners received a $200 U.S. savings bond and will appear in future Strong Baby ads and messages online and in the community.
"There are no better ambassadors for positive messages around improving the health of infants in our community than Milwaukee's own strong babies," said Mayor Tom Barrett, co-chair of the Milwaukee LIHF Collaborative.
"We thank every parent who nominated their very own strong babies, and look forward to seeing our local children share positive health messages across the city," said Shirley McFarlane, of Northwestern Mutual and co-chair of the Milwaukee LIHF Collaborative with Mayor Barrett.
The Strong Baby campaign is a grassroots effort, developed in partnership with Serve Marketing, designed to engage the community in the crucial conversation around the importance of changing the conditions that can lead to stronger babies and help reduce Milwaukee's infant mortality rate.