MILWAUKEE -- Marcus Theatres announced Thursday, June 11 its plan to reopen theatres. It begins on June 19, with six theatres -- including Marcus Ridge, Renaissance, BistroPlex and Valley Grand Cinemas in Wisconsin; Majestic Cinema of Omaha in Nebraska; and the Roswell Movie Tavern in Georgia.
These initial locations will feature enhanced protocols in accordance with current local health and safety guidelines, and will help fine-tune future phases of theatre reopenings which are coming in the weeks ahead, and in time for summer blockbusters based on when studios release new films.
“We continue to prioritize the safety and well-being of Marcus Theatres and Movie Tavern by Marcus guests and associates, and have been very thoughtful about the reopening process we are implementing,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “We know people are eager to return to theatres for movies on the big screen provided they feel confident that we’ve created a safe and comfortable environment – and that consumer confidence is very important to us. The steps are in place, associates are trained, and we are now ready and excited to welcome guests back.”
According to a press release, as part of the initial reopening experience, Marcus Theatres is introducing its “Movie STAR” approach, which incorporates new health and safety measures and is in alignment with Centers for Disease Control (CDC) guidelines.
Everyone can be a Movie STAR and play a role in creating a safe environment with social distancing (S); Thorough cleaning (T); App and website ordering of tickets, food and concessions for no-to-low contact interactions (A); and respecting each other by following these new protocols (R). Policies and guidelines will continue to evolve with time and will be assessed and updated on an ongoing basis.
For Everyone’s Safety
Upon reopening, additional measures include:
Hours, Product & Price
“While our theatres have been on intermission these past few months, we’ve been creative about how to maintain the connection with our guests,” added Rodriguez. “Offering curbside pickup and online ordering of theatre favorites like popcorn and treats, and introducing three Parking Lot Cinemas helped do just that. We were also hard at work enhancing our app and website to make it easy to order food – even before you get to the theatre. And, now it’s time to reconnect with the community at the movies. The process may look a little different to start, but it doesn’t take away from the excitement of bringing back the theatre-going experience and seeing our valued guests. We can’t wait!”
For the most up-to-date information visit MarcusTheatres.com/ReOpening.