Potawatomi Bingo Casino to change name in summer 2014

MILWAUKEE (WITI) -- Potawatomi Bingo Casino will change the name and logo of its Menomonee Valley entertainment complex to Potawatomi Hotel & Casino. The change will take place this summer and recognizes the addition of lodging into its array of entertainment and hospitality offerings.

This marks the first time the property has changed its name in more than two decades. It began in 1991 as Potawatomi Bingo and changed to Potawatomi Bingo Casino in 1993 when it expanded its gaming offerings.

The new logo was designed by the in-house creative team at the Casino.

“Changing the property’s name to Potawatomi Hotel & Casino marks an exciting new chapter in the storied evolution of our business,” said Mike Goodrich, general manager. “In 23 years, the Potawatomi name has become known for premier entertainment here in Milwaukee. As an established brand, we felt it was important to retain a name that people know and recognize.”

“The new name also makes it clear what we offer,” Goodrich added. “This will be very important as we attract new visitors from outside the area.”

Potawatomi Bingo Casino broke ground on its $150 million, 381-room hotel on July 12, 2012. The 18-story hotel features floor-to-ceiling windows with stunning views of Milwaukee, a full-service casual restaurant, lobby bar, exercise area and more than 10,000 feet of additional meeting space. The hotel will officially open this fall.

In addition, a third parking structure with more than 1,300 parking stalls will be built east of the casino’s existing parking structures.

“We are looking forward to opening our beautiful new hotel to our guests and providing them with a level of guest service that sets a new standard in Milwaukee.” said Goodrich.

The Forest County Potawatomi, owners of Potawatomi Bingo Casino, are the “Keepers of the Fire”. The flame in the casino’s logo reflects the history of the Tribe.