Packers, Edvest to offer new reading promotion this summer

GREEN BAY (WITI) -- The Green Bay Packers and Edvest will offer a new reading promotion this summer, “Leap into Reading,” which encourages children to read during the summer while giving parents and grandparents a chance to win one of 20 Edvest college savings accounts valued at $1,000 each along with prizes from the Green Bay Packers.

The promotion will begin Wednesday, May 29, which is 529 College Savings Day, a nationally recognized day to increase awareness among families about the importance of saving for their children’s higher education expenses. More than 200 Wisconsin public libraries will offer the “Leap into Reading” promotion.

Children who participate in the program will have a chance to win:

“Leap into Reading” promotes participation in summer reading programs at Wisconsin libraries in an effort to prevent “summer reading loss,” a cumulative condition that can put students two years behind their classmates by the end of sixth grade. Summer reading library programs provide extensive enrichment activities related to literature that are often not included in schools because of time constraints. Summer reading also helps keep kids entertained during the summer months by providing supervised activities that are free, safe and educational.

Children can be entered into the summer reading activities and events at local libraries. Contest registration is available online at www.edvest.com/reading or at local libraries. The entry period runs June 1 through July 18, 2013. For more information and complete contest rules, visit www.edvest.com/reading.