Milwaukee Business Journal: MillerCoors buys naming rights for Milwaukee Theatre

MILWAUKEE -- The Milwaukee Business Journal is reporting the Milwaukee Theatre in downtown Milwaukee has a new naming rights sponsor — MillerCoors.

Details on the terms of the contract and the specific name for the 4,100-seat theater at 500 W. Kilbourn Ave. were not immediately available. A spokesman for the building’s owner the Wisconsin Center District said a press release will be issued later Friday but board members confirmed the information in interviews with the Milwaukee Business Journal.

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