Mayfair Mall adding a Vera Bradley store, set to open in April 2015

WAUWATOSA (WITI) -- Mayfair has announced Vera Bradley, a leading handbag, travel and accessory designer, will open a new store within the shopping center in late April 2015. The store is part of the current Mayfair redevelopment and expansion project and will be located on the lower level in the new Nordstrom corridor.

“Vera Bradley is a wonderful addition to our retailer mix and we’re pleased they are coming to Mayfair,” said Stephen Smith, senior general manager of Mayfair. “This is going to be an exciting year at Mayfair as our expansion progresses and we continue to add retailers that will delight our customers and enhance their shopping experience.”

Vera Bradley, Inc. is a leading designer of women's handbags and accessories, luggage and travel items, eyewear, stationery and gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand's iconic designs and versatile styles offer women of all ages a colorful way to accessorize. Vera Bradley offers a unique, multi-channel sales model as well as a focus on service and a high level of engagement with fans. Fiscal 2014 net revenues totaled approximately $536 million. The Company's commitment to breast cancer research continues to increase its reach through the Vera Bradley Foundation for Breast Cancer.