Koss Corp. teams up with non-profit that pairs Alzheimer's patients with iPods for #GivingTuesday

MILWAUKEE (WITI) -- Koss Corporation, the U.S. based high-fidelity Stereophone manufacturer and inventor of the world’s first SP3 Stereophone in 1958, announced a #GivingTuesday fundraising partnership with Music & Memory.

#GivingTuesday, which takes place on the Tuesday following Thanksgiving, was started in 2012 as a global day to kick off the holiday season of giving, following Black Friday and Cyber Monday.

This year, as part of its year-end fundraising campaign, Music & Memory, the non-profit that pairs dementia and Alzheimer’s patients with personalized iPods, is launching its own #GivingTuesday initiative - #GivingTunesDay.

Music & Memory is partnering with Koss Stereophones, the maker of the headphones used in all 950 Music & Memory certified facilities, who has issued a challenge grant to support the #GivingTunesDay social media campaign.

“After seeing the documentary film 'Alive Inside,' about Music & Memory at the Milwaukee Film Festival this year I was struck,” said Michael J. Koss, Jr., Director of Marketing, Koss Corporation. “It was incredible to see the effect the Music & Memory personalized music program had on those suffering from Alzheimer’s and other forms of dementia. I knew instantly that we needed to get even more involved.”