It's Milwaukee Day! But what is that?

MILWAUKEE (WITI) -- It's April 2014 or 4-14. Next Monday is the 14th -- also 4-14 which is also the area code for the City of Milwaukee.

A few years back a couple of guys decided to play off that calendar coincidence and use that date as a chance to celebrate "Milwaukee Day." It's grown each year -- and it's really getting quite a following now.

Brent Gohde and Timm Gable are two of the co-founders of "Milwaukee Day" and joined the Studio A team on Wednesday, April 9th.