Hold the phone! Could you last 24 hours without your smartphone?

Published July 1, 2014 7:38 PM CDT

MILWAUKEE (WITI) -- A new survey from Bank of America indicates "47 percent of U.S. consumers admit they wouldn't last a day without their smartphone."

That same survey found "mobile connectivity is so critical, the smartphone falls below only the Internet and personal hygiene when ranked by importance to people’s daily lives. 91 percent say their mobile phone is very important, just as important as their car (91 percent) and deodorant (91 percent); and significantly more important than television (76 percent) and coffee (60 percent).

CLICK HERE to read more from the survey