Help a dog in need, simply by watching a cute video

MILWAUKEE (WITI) -- Dog food company Pedigree is making a play for your heart -- and they're probably going to succeed.

The company just launched an adoption drive in New Zealand to help find permanent homes for homeless dogs. As the video explains, YouTube shares advertising revenue with approved content creators. So for Pedigree, every dollar they earn goes to helping a dog in need. Just try to resist... Just try.