"Going to need more rocks!" Nordstrom pledges $50K match after Children's Hospital doctor's fundraiser goes viral

MILWAUKEE -- This holiday season, Nordstrom sold out of an unusual product -- a leather-wrapped rock priced at $85. That news inspired a doctor at Children’s Hospital of Wisconsin to start a unique fundraising campaign -- Rocks for a Reason -- and Nordstrom has made a significant contribution to the effort.

Rocks for a Reason began on December 9th, and David Margolis, the doctor who launched the campaign learned Nordstrom agreed to match the first $50,000 raised, CHW officials said in a statement to FOX6 News.

"I figured if people were willing to pay $85 for a rock that didn’t do anything, there must be some people out there who would be willing to pay $85 for a rock that would help bring joy to kids in the hospital,” said Margolis.

Margolis heads the Children's Hospital of Wisconsin MACC Fund Center for patients with cancer and blood disorders.


“I have been blown away by the support we have received -- and now this generous gift from Nordstrom. It’s heartwarming how many people are reaching out to help us help kids! We are going to need more rocks," Margolis said.

The Rocks for a Reason campaign has generated interest and support for Children’s Hospital of Wisconsin from across the country and beyond, CHW officials said in the statement.

As of Monday, December 19th, more than 460 gifts have come in from 39 states (and Puerto Rico) totaling more than $46,000!

With the gift from Nordstrom, the total for the campaign is nearing $100,000.

According to CHW officials, donations will help provide nationally ranked medical care, community-based health services and lifesaving research.

Everyone who donates to the campaign by December 31st, will receive a rock with a thank you tag signed by Dr. Margolis.

CLICK HERE to learn more about this campaign.