MILWAUKEE (WITI) -- The MillerCoors Holiday "Lites" display has once again transformed Miller Valley at the MillerCoors Milwaukee Brewery and will continue to do so during the month of December.
More than 300,000 LED lights, synchronized to holiday music light up the area in the largest display of its kind in the Midwest.
Visitors to the Holiday Lites display receive a free brewery mini-tour, special giveaways and discounts at the Girl in the Moon Brewery Shop.
Visitors age 21 and older can sample beer at the end of the tour.
The tradition of lighting up Miller Valley during the holidays began in the 1950s and was revitalized in 2005 as part of Miller Brewing Company’s 150th anniversary.
The Holiday Lites display is open to the public on:
Public tours begin every 20 minutes from 4:40 p.m. – 8:00 p.m.