First store in Wisconsin: Hanna Andersson, children's clothing retailer coming to Mayfair Mall

WAUWATOSA -- Mayfair Mall officials have announced Hanna Andersson, one of the most popular manufacturers and retailers of quality children’s clothing, will open its first Wisconsin store within the shopping center this fall.

The store is part of the current Mayfair redevelopment and expansion project and will be located on the lower level in the new Nordstrom corridor.

For over 30 years, kids have played and laughed in Hanna Andersson’s clothing – which is often recognized by its classic bold stripe sleepwear, iconic dresses and tees.

Since its beginning in 1983, the unique Swedish inspired brand has developed into one of the leading premium children’s omni-channel lifestyle brands in the U.S. There are currently 45 Hanna Andersson retail stores and nine outlet stores in 21 states.

To learn more about Hanna Andersson or view product visit

“Hanna Andersson is a welcomed addition to our fashionable lineup of children’s retailers,” said Stephen Smith, senior general manager of Mayfair. “Mayfair strives to provide our guests with the most exclusive in-demand retailers to delight and enhance their shopping experience.”