Apollo Bridal Fashions on Historic Mitchell St. closes after 30 years of business



A bridal shop on Milwaukee's south side is closing its doors after nearly 30 years of business. The owner of Apollo Bridal Fashions on Historic Mitchell St. is retiring, and some wonder what will happen to the dresses the store still has in stock.

For nearly three decades Croatian refugee Rosi Sercl has helped brides find a dress of their dream at her store. It's a bittersweet goodbye to a business she's spent years building. Instead of selling the thousands of gowns in her inventory, she's donating them to four local charities.

St. Vincent De Paul Society picked up more than a thousand dresses, and helped haul away racks of expensive gowns.

The dresses will be sold at a fundraiser next year at a discounted price. It's a win-win situation for brides and the children St. Vincent De Paul helps.

Sercl tells FOX6 her next big project is becoming a "Real Grandma" by helping her daughter raise two young grandchildren.