MILWAUKEE -- A holiday favorite has returned! The We Energies Cookie Book will soon make its way into thousands of homes across the Milwaukee area. Evan Peterson was out at Miller Park where the cookie books were handed out Saturday, Nov. 3.
About the We Energies Cookie Books (website)
Our Cookie Book is a holiday tradition dating back to 1928 when it promoted use of electric appliances for baking. The books were produced every year until 1974 when rising energy costs led us to promote conservation. The next edition wasn’t produced until 1984, and subsequent editions were produced in 1991, 1998 and 2002.
Since 2006, the book has been printed each year, restoring the annual tradition. Typically distributed in November, the Cookie Book is made available at more than two dozen locations across our service area.