In yet another prediction certain to be wrong, End Times Prophecies has declared today will be the end of the world -- and we should all blame the "polar flip."
What is a "polar flip?" It's when the Earth's magnetic pull reverses itself, causing the North Magnetic Pole to go south and the South Magnetic Pole to go north.
What causes it? The Earth's core.
The group says the polar shift will trigger worldwide tremors setting off multiple earthquakes and a "rolling cloud" that will destroy the world. Bummer, right?
This is not the first time people have worried a polar shift could destroy the planet. In 2011, NASA issued a statement to calm fears that a polar shift would destroy the planet in 2012.
This just in: It didn't.
This year's polar shift will speed-up slightly between July 14 and August 19, which triggered recent online discussions.
"The polar flip will make the stars race across the sky, and the vacuum from the reeling of the Earth will pull the atmosphere along the ground, trying to catch up, creating what is known as a roll cloud," according to the Armageddon News video.
It's probably worth noting -- the group also predicted a giant asteroid would collide with earth back in May.
The 17-minute video posted to YouTube earlier this month attempts to explain why the world will end on Friday. It has been viewed over 4 million times.