Find products, services dedicated to ice fishing & winter sports enthusiasts, but where?

Chip hangs at the Wisconsin State Fair Grounds to preview the Milwaukee Ice Fishing and Winter Sports Show. According to their website, the show will feature row upon row of exhibits with products and services dedicated to the die-hard ice fishing and winter sports enthusiast. The show will feature new merchandise at a variety of price points to fit any budget. Whether you are an avid fisherman looking for a few new accessories, an experienced angler in need of an upgrade, or totally new to the ice fishing scene, you will find what you are looking for at this show!