Bonkers for Build-A-Bear: 'Pay Your Age' promotion causes national craze, leaving some customers angry

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Build-A-Bear chaos

Build-A-Bear chaos



MILWAUKEE -- They thought it was a great idea, but did they imagine the chaos it would create? Thursday, July 12 was Build-A-Bear's first “Pay Your Age” day and it was so popular, some had to be turned away.



There were massive lines and overwhelming demand at Build-A-Bear Thursday — including at Mayfair Mall in Wauwatosa.





On Thursday morning, Build-A-Bear officials said this on social media: "Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns. We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible."





They posted an update Thursday afternoon:


At Mayfair, when FOX6 News spoke with Tyler Calloway, she had already been waiting in line for four hours with her 4-year-old son Camden.

"All the way back by the Barnes and Noble and I drove from Kenosha," said Calloway.



Calloway said she didn't mind the wait. Others decided to accept a $15 voucher and come back another day.



Some of those who stayed were disappointed.

"When it was almost our turn to go in, they announced that some of the stuffed animals was out and the one that I wanted was one of them," said an 11-year-old girl in line.

The girl did receive a voucher.

 

We're told people who visited the store at Mayfair were allowed to stay in line until the supply ran out.

Below is the complete statement posted on the Build-A-Bear website regarding this event: