Introducing a new app for music lovers, based out of Wisconsin



MILWAUKEE -- Calling all music lovers! LÜM is a new app created by Wisconsin developers who love finding new music! The creators of LÜM stopped by the Fox6 WakeUp studios on Monday, July 8 to share information about their awesome new app -- and brought along some talented Milwaukee performers!

About LÜM (website)

Founded on one of the largest music campuses in the country, LÜM was created because we were starving. Starving for something new, something that wasn’t spoon fed to us as we listened to the never-ending hamster wheel that is music streaming. Music is inherently human; created by humans, consumed by humans, and loved by humans. Yet in today’s world, music creation and consumption are crippled by unlimited budgets and hidden agendas. Nothing should control the fate of an artist’s music more than the music itself.

Streaming today hinders artists from moving up. It is a perpetual glass ceiling lacking the tools to break through to the other side. Streaming, as an industry, only increases the disparity between corporate music and emerging artists everywhere. LÜM’s social streaming platform gives emerging artists the tools to promote, advocate, and grow on a platform dedicated to the undiscovered.

LÜM sets out to give music lovers a platform to connect, flourish, and become something more. There is no glass ceiling here. We are a family; a community that supports each other and gives creators a chance to show they belong. After all, music is an art unlike any other; worthy of the support of those who create it and those who consume.


Learn more about LÜM by clicking HERE!