WITI-TV, MILWAUKEE -
American Idol's Danny Gokey stars in two new commercials for Wisconsin Vision. These are the first newly produced TV commercials for Wisconsin Vision in nearly 15 years. The state's largest independently-owned optical company announced their two-year relationship with Gokey in early March.
The agreement is Wisconsin Vision's largest ever marketing investment and first use of a celebrity spokesperson. An outdoor billboard campaign also starts Monday with two creative executions that will be rotated at 20 locations throughout the Milwaukee area. Wisconsin Vision Danny Gokey TV Commercial: SOUND CHECK
Synopsis: After a sound check in preparation for the evening's concert, music star and eye wear aficionado Danny notices a minute detail about the sound man, who's stationed at the opposite end of the performance hall. How could Danny possibly see a food particle in the soundman's beard from that distance? With his Wisconsin Vision glasses, of course. Wisconsin Vision's hi-def digital lens process provides customers with the most accurate vision available anywhere. Wisconsin Vision Danny Gokey TV Commercial: DREAM
Synopsis: What would music star and fashionable eye wear maven Danny Gokey dream about? It's obvious, isn't it? Finding a beautiful, bespectacled wife who happens to be an optometristÂ…a beautiful baby and cute dog who also wear glassesÂ…and being surrounded by a sea of eyeglass choices. Of course. And he can envision it all so clearly, thanks to Wisconsin Vision's hi-def digital lens process -- which provides the most accurate vision available anywhere.
The agreement is Wisconsin Vision's largest ever marketing investment and first use of a celebrity spokesperson. An outdoor billboard campaign also starts Monday with two creative executions that will be rotated at 20 locations throughout the Milwaukee area. Wisconsin Vision Danny Gokey TV Commercial: SOUND CHECK
Synopsis: After a sound check in preparation for the evening's concert, music star and eye wear aficionado Danny notices a minute detail about the sound man, who's stationed at the opposite end of the performance hall. How could Danny possibly see a food particle in the soundman's beard from that distance? With his Wisconsin Vision glasses, of course. Wisconsin Vision's hi-def digital lens process provides customers with the most accurate vision available anywhere. Wisconsin Vision Danny Gokey TV Commercial: DREAM
Synopsis: What would music star and fashionable eye wear maven Danny Gokey dream about? It's obvious, isn't it? Finding a beautiful, bespectacled wife who happens to be an optometristÂ…a beautiful baby and cute dog who also wear glassesÂ…and being surrounded by a sea of eyeglass choices. Of course. And he can envision it all so clearly, thanks to Wisconsin Vision's hi-def digital lens process -- which provides the most accurate vision available anywhere.
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